photography & digital media



hi, my name is alexa. 

I am a creative producer that specializes in digital strategy, creative direction and millennial marketing. As a visual storyteller, I am skilled in photography, content creation and social media. I work with various industries but I am most passionate about food, travel and lifestyle brands. I create art and design experiences that deeply connect with people. My drive is to inspire others into action and to make a difference—from online to offline.


My passion

I am passionate in connecting others, in sharing culture and in building community. I help businesses and individuals communicate their own stories through unique ideas, authentic storytelling and engaging visuals. 

Saint-Henri Micro Torréfacteur, Quebec City

Saint-Henri Micro Torréfacteur, Quebec City



These days people don't want to just see a story. It's about making them feel like they are a part of the story. I do this by capturing the everyday moments and sharing the process. I also focus on having meaningful conversations and building stronger relationships.  Instead of jumping on a trend and producing a one-time exchange, together we can form a community that continuously believes in your brand. Together we can create a movement.



professional SERVICES


  • Portraits
  • Food & Hospitality 
  • Events 
  • Product
  • Lifestyle


  • Content Planning 
  • Photography
  • Stop Motion Videos
  • Freelance Writing
  • Recipe Development


  • Instagram Consultation
  • Community Management
  • Digital Campaigns
  • Influencer Relations
  • Experiential Marketing

recent Brand partnerships

@ajernando x Google Pixel


@ajfernando x @starbuckscanada

latest in media coverage

Latest in Recipe Development