Everything in life can be a great story. It is simply up to you if you want to see its greatness.

"Everything in life can be a great story. It is simply up to you if you want to see its greatness."

seen on

Food and Wine
National Post
Toronto Star
Calgary Herald
Narcity Toronto
Chatelaine Magazine
Branded Magazine

follow On

Instagram: @ajfernando
Twitter: @_ajfernando
Facebook: AJ Fernando

Alexa Fernando is a creative producer residing in Canada. She has a BA in Spanish, Minor in Chinese, and a Master's in Digital Media.  She is a self-taught photographer with over 11 years of practice and an extensive portfolio. She enjoys working with local businesses and personal brands to help them visually communicate their stories.

Alexa is also a culinary graduate from George Brown College. She does recipe development and food styling, and has hosted food pop-ups in Calgary, Vancouver and New York.

Alexa is available for brand collaborations, commissioned projects, monthly retainers, and consulting services. She is based in Toronto but is open to national and international clients. She travels where the stories are. 

Scope of Work: Professional Photography, Stop Motion Videos, Content Planning & Creation, Social Media Design, Creative Direction, Digital Strategy, Instagram Consulting, Personal Branding, Experiential Marketing, Event Planning & Hosting, Community Management, Recipe Development, Culinary Pop-Ups, Photography Workshops, Seminars

awards & recognition

Best Travel Content Creator in the 2016 Snapfluence Awards

Suggested Instagram account to follow according to Branded Magazine

One of Twenty20's Inspiring Photographers

One of the chosen photographers for Team Canada in the Toronto 2015 Pan Am Games

Features, ARTICLES & Interviews

Today's Creatives: Alexa Fernando


withthelocals takeover: Toronto, Canada

The Scoop: Food Photography Workshop with @ajfernando

#thisopenhouse at Lever Brothers Factory

@ajfernando's Guide to Planning an Instameet

INKspire: An Interview with an Instagram Content Creator

Love Me Says Food Women's Feature

Caption Project Feature